All meat used in Natural Instincts products is human grade and non-medicated. Most is free range and some certified organic or wild. Organ meat (heart & liver) is included in all varieties except Wild Salmon. Kidney is also included in Beef and Elk. Chicken, Turkey, Rabbit and Wild Salmon include ground bone as they are made using the whole animal or a combination of all or some of whole animal, meat, bone and carcasses.

All products are 100% raw and contain no artificial preservatives, fillers, added water, colourants or bone meal.